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Senior Product Copywriter

Location: London, UK / Status: Open

As the Senior Product Copywriter, you will be responsible for maintaining and developing our tone of voice across our various products including our app, website and other materials. You will help optimise user journeys by reducing ‘noise’ and directing users with minimal copy that gives the best possible user experience.

The ideal candidate will have a good understanding of the health and/or wellness market and be empathetic towards the emotional triggers for our users. This includes defining the microcopy for each page, each button and directive or push notification.

You will be working closely with our content lead, Chief Product Officer and Director of Operations as well as the product and content teams. You may be required to help manage external freelancer resources and hire more permanent writers as the team grows.


  • Lead and develop the product copy team
  • Build relationships with marketing, product and content teams to understand their needs
  • Work closely with Product teams, head of Marketing, Head of Brand and Design, Product Managers to understand promotional plans and resource needed to deliver against those plans
  • Be a brand and tone of voice custodian for all our products and verticals
  • Review existing in-app / website / social copy and optimise according to brand guidelines
  • Help establish the company brand guidelines and tone of voice


  • 4 years+ experience in copywriting for marketing especially in Product
  • Available to work in our central London office
  • Native proficiency in English language and confident working across key markets
  • Experience in working within legal and / or medical constraints a bonus
  • Proven ability to work to tight deadlines
  • Ability to self-start
  • Excellent attention to detail on a micro level
  • High level of productivity
  • Excellent verbal and written communication skills

We prefer people who are

  • Pragmatic and focus on solutions that are simple and effective more than elegant and complicated
  • Caring: we want to bring the best health information to everyone. We can't do it if our team is not caring. Caring means caring about others, your team members, the work you do and the impact of what you do on other people.
  • Forward-thinking: we want to work with forward thinking people. Why? Because they are good at prioritising, they don't waste time on the wrong things, they enjoy helping their colleagues and sharing their expertise. They are humble and more helpful.

You'll work with

Medical Doctors

  • Our Medical Specialists provide the Clinical information our AI platform requires

AI Team

  • The people who bring the medical information to life and personalise it for each and every user.

Product, Marketing and Content

  • Our colleagues who imagine, design and create the features and content our users need.

What we offer

  • An exceptional opportunity to positively impact large numbers of people around the world – both where the wait to see a doctor is too long, or those with poor or no healthcare
  • Participate in the burgeoning digital health industry
  • Work at the forefront of artificial intelligence (AI) development
  • Work with an ambitious and dynamic team who support and learn from one another
  • The opportunity for personal and professional development in an open environment where ideas and opinions are encouraged
  • A remuneration package including stock options, gym, office snacks and other benefits
  • We are an equal opportunity employer and value diversity at our company.


If this role excites you and you think you’ve got what it takes, we’d love to hear from you. Please note: We are only interested in hearing from the people who will do the job, so no Agencies, please.

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