The Head of Content will report directly to the Chief Operating Officer. This role is responsible for developing and managing the strategy for Your.MD's content across each of the business areas, heading up a team of editorial copywriters and driving growth through content development and SEO expertise. As a newly established role, the Head of Content will be working with internal stakeholders, to support content execution across Your.MD's products (app & web) and marketing channels.


  • Responsible for driving a team to develop and execute comprehensive content strategy and achieve growth targets
  • Ensure that all content is SEO optimised and drive the overall SEO strategy
  • Ensure that content is developed and executed across different channels depending on the audience and business objectives
  • Utilise data to inform decisions and adjust strategy as required
  • Establish ROI and framework for content success metrics for reporting, analysis and feedback to internal stakeholders
  • Monitor and improve content based on user feedback, research and data
  • Work with the product team to develop product messaging to ensure it aligns with Your.MD's brand and business needs
  • Collaborate with the Medical team to ensure content quality, accuracy and safety
  • Liaise with Analytics team to align and validate insights to improve user experience and tailor initiatives to drive growth
  • Ensure content is delivered on time, on budget and is aligned with the business goals
  • Synthesise large amounts of health or technical information into a cohesive story
  • Stay on top of industry best practices and competitor activity to ensure that Your.MD delivers game-changing ideas and content
  • Understand and support the brand vision through careful execution of the design, messaging and tone of voice


To perform this job successfully, an individual must be able to perform each essential duty to a high level. The requirements listed below are representative of the knowledge, skill and/or ability required:

  • Excellent verbal and written communication skills
  • Must be a team player and personal high-achiever – you will always be working with and rely heavily on others to achieve outcomes
  • Empathy for users and a passion for simplicity, you quickly orient around business goals, and you can manage a variety of stakeholders
  • Highly effective story teller with an ability to communicate key messages
  • Effective, strong inspirational people leader with an ability to influence indirectly
  • A strong commitment to quality and developing others
  • Must be able to thrive in a fast-paced environment
  • Cross channel experience; particularly in digital space

Education and Experience

  • Bachelor's Degree required; Master's Degree/equivalent work experience preferred
  • Management experience as well as resource management
  • Substantial experience of editorial, copy writing and content marketing
  • Strong understanding of SEO
  • 5+ years experience
  • Experience in healthcare is preferred
  • Experience leading cross-functional teams and influencing without direct authority

To apply, email us at with a copy of your CV and a covering letter explaining what you think you can bring to the role