Trust is at the heart of Your.MD’s mission. In healthcare, nothing works without trust.
Transparency and openness are vital elements of trust, and in that spirit we would like to share how we follow the NHS England’s new Code of Conduct for Data-Driven Health Technology.
The code has 10 principles:
1. Understand users, their needs and the context
Your.MD is for everyone over the age of 16 who doesn’t have a chronic, complex, or rare condition. Our chatbot service is good at identifying minor ailments and injuries and understating if your reported symptoms suggest you should seek help from a doctor. We want to make people happier by guiding them to better health.
2. Define the outcome and how the technology will contribute to it
Your.MD wants to relieve pressure on primary care in developed countries and provide high quality health information for people in low and middle-income countries. We provide personalised assessments of symptoms if you are normally healthy and guide you in what to do next. We were one of the first services to achieve the accreditation of CE Medical Device Class 1.
3. Use data that is in line with appropriate guidelines for the purpose for which it is being used
You can use our services without disclosing any data that could personally identify you, for example, without the need to share your full name or email. Your.MD does not observe, monitor or control individual users and we do not carry out behavioural advertising. Your.MD adheres to the Data Protection Act 2018, and we have an independent Data Protection Officer to review and approve our processes.
4. Be fair, transparent and accountable about what data is being used
We use the principle of ‘data minimisation’, which means we only collect data that can help you get a better service from us. We will not share any data that could personally identify you with third parties and you can request your data to be deleted or downloaded at any time directly in our app.
5. Make use of open standards
Your.MD’s service has been built using the latest open standards for information, data collection, clinical safety and interoperability.
6. Be transparent about the limitations of the data used and algorithms deployed
Our AI draws upon a medical database that is constantly being reviewed and refined by Your.MD’s team of doctors. The information in the database, which is drawn from peer reviewed papers in medical journals, is then audited by a reputable independent organisation.
Our focus is to help you evaluate what you should consider doing to improve your health or when you are worried about certain symptoms. It’s important you understand that we are NOT trying to replace a doctor. We’re not providing a diagnosis, so you should always visit a doctor if you’re in doubt or if your symptoms get worse or don’t improve. You should always call emergency services in case of an emergency.
7. Show what type of algorithm is being developed or deployed, the ethical examination of how the data is used, how its performance will be validated, and how it will be integrated into health and care provision
Your.MD is based on an algorithm which uses probability to calculate the likelihood of an event according to the latest medical knowledge. Ethical aspects are addressed in the modelling of the medical data. The output of the algorithm is then used to advise you on what your best next steps are. We only ask for data we need to carry out this task. We validate the algorithm using extensive automated testing. Your.MD is currently not integrated with any healthcare providers.
8. Generate evidence of effectiveness for the intended use and value for money
Your.MD is working with the International Telecommunications Union, a specialised agency of the United Nations responsible for issues that concern information and communication technologies, and a leading British university to conduct a study which will assess Your.MD’s clinical safety and economic impact.
9. Make security integral to the design
We process data in a manner that complies with the GDPR and the Data Protection Act. We comply with the Medical Device Regulations. Our data security is independently audited by a third party and we conduct regular penetration tests.
10. Define the commercial strategy
Your.MD is currently committed to making its service free to everyone in the world.
Our commercial strategy is centred around our health marketplace, OneStop Health™, a directory of vetted products and services which can help users worldwide find and select the most suitable solutions for their health issues.
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